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Vision India 2020, by Sramana Mitra
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A call to Indian entrepreneurs everywhere, Vision India 2020 challenges and inspires readers to build the future now. In this "futuristic retrospective," author Sramana Mitra shows how over the next decade, start-up companies in India could be turned into billion-dollar enterprises.
Vision India 2020, which encompasses a wide range of sectors from technology to infrastructure, healthcare to education, environmental issues to entertainment, proves how even the most sizeable problems can be solved by exercising bold, ambitious measures.
Renowned in the business world, author Sramana Mitra conceived Vision India 2020 from her years of experience as a Silicon Valley strategy consultant and entrepreneur. Well aware of the challenges facing today's aspiring entrepreneurs, Mitra provides strategies, business models, references, and comparables as a guide to help entrepreneurs manifest their own world-changing ideas.
- Sales Rank: #2207896 in Books
- Brand: Brand: BookSurge Publishing
- Published on: 2010-02-01
- Released on: 2010-02-03
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x 1.00" w x 5.25" l, .59 pounds
- Binding: Paperback
- 244 pages
Features
- Used Book in Good Condition
Review
From Arjun Malhotra, Chairman and CEO of Headstrong, Chairman of TiE Global, co-founder of HCL Technologies:
"Vision India 2020 is a timely addition to the series of recent overtures on how India is emerging as an economic superpower amidst its myriad challenges. Sramana pontificates like a visionary entrepreneur with her bold, sincere and pragmatic diagnostics, and then, comes up with her skillful problem solving techniques. As most parts of the world economy remain eclipsed by the ominous clouds of recession, this book throws up positive insights for truly bold entrepreneurs.
It is indeed refreshing to read through Sramana’s futuristic dream of India, which she argues is not a figment of imagination. For her, the opportunities that lie ahead are not any kind of fiction – economic, scientific or social – but rather, a set of viable business plans for entrepreneurs to implement. She does it quite effectively, presenting a vast sweep of multiple untapped opportunities in the realms of infrastructure, IT, tech services, energy, healthcare, lifestyle, entertainment, education and also ventures into rural as well as slum development.
These are undoubtedly challenges that India seems to be well poised to address. But many believe that time is running out and the urgency is expressed in diverse quarters by all those who are avidly following India’s incredible growth story. India does trigger hope amongst entrepreneurs like no other nation on the face of globe. Running through the entire theme of this book is the predominant role of visionary entrepreneurs who are ready to innovate and address new business challenges. There are some very interesting, uncharted territories highlighted in the book that should excite entrepreneurs within India and outside. India is already one of the core centers for global investment and the scale of projects outlined here should motivate investors worldwide.
She also talks about diversification into new areas and tapping global resources and know-how in a very effective manner. This should be worth exploring and some of the success stories outlined in the book should inspire many others. Vision India 2020 is also a good reminder that, in midst of the euphoria of India’s recently acquired success in specific areas, some of blunders made by advanced nations in areas like environment, energy and urban development should be cautiously avoided while building a modern economy and society.
Overall, there is a great message that it's every entrepreneur's responsibility to change the world for the better. Though a few solutions cited seemed more like ‘common sense’, these are often not thought through to translate into big bang businesses that are profitable and impact generating. I am sure the nuggets of examples thrown in this book can excite many entrepreneurs – those who are veterans and also those budding amongst our next generation of youth. Nearly 45 ideas with recipes for success are elegantly wrapped up in 220 pages that does make for interesting reading. I am sure this will also raise the level of curiosity and interest amongst entrepreneurs, policy makers and investors worldwide on new partnership and collaborative business models."
From ForeWord Clarion Reviews
"Vision India 2020 is a visionary romp through a possible new future for India. It looks back over a decade-long transformation of the country from its current status as ‘back office for the world’ to that of world leader through the application of the principles of visionary entrepreneurship.
"Mitra’s ‘futuristic retrospective’ traces the strategies, business models, processes, and alliances that, in her visionary dream, built strong and profitable enterprises in areas that include technology and technology-enabled services, infrastructure, rural and slum development, healthcare, lifestyle brands, education, and entertainment. Building imaginary entrepreneurial ventures in forty-five sectors vital to India’s growth and development, she references real world companies and the people who run them, and bases her strategies in knowledge obtained through experience and filtered through a mind unfettered by stereotypes and the ravages of history.
"Although readers feel her heartbreak over the dire circumstances in which many of India’s people still live, her belief in the potential of these same people to build sustainable, prosperous, and creative lives for themselves as they secure India’s future as a world leader makes this an encouraging, lively read. Mitra is bold and adventurous, and her portrait of India as it could be ten years from now offers hope, not just for that country, but for any nation that is willing and able to learn from the past and encourage and support its visionaries in dreaming big for the future."
From the Back Cover
Ten years from now, India stands to be the world leader in everything from technology innovation to state-of-the-art railways, solar energy to film animation. But these opportunities are in the hands of today’s entrepreneurs.
Vision India 2020 invites aspiring entrepreneurs to take a journey into the future and back again through a “futuristic retrospective.”
Throughout this revolutionary business fiction, renowned strategy consultant and entrepreneur Sramana Mitra explores forty-five possible business ventures set to forever change the face of India. In her call to visionary entrepreneurs everywhere, Mitra incorporates real-life scenarios, strategies, and business models to show how daring ideas can turn into billion-dollar enterprises.
About the Author
Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy. She has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her three books, Entrepreneur Journeys, Bootstrapping: Weapon Of Mass Reconstruction, and Positioning: How To Test, Validate, and Bring Your Idea To Market are all available from Amazon. Mitra is also a columnist for Forbes.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Leadership + Entrepreneurship = Vision India 2020
By Marylene Delbourg-Delphis
Vision India 2020 describes where India could be - or should be 10 years down the road. Is the country destined to remain an outsourcing haven? No - and anyway, this outsourcing industry shows some cracks. Is its historical heritage doomed to disappear entirely? Yes, if nothing is done. Are the sprawling slums going to turn into a playground for criminal activities or gigantic cutthroat arenas in Mumbai, Kolkata or Dehli? Maybe, if nobody cares. Some predictable catastrophes only happen to those who choose to bury their heads in the sand. Sramana's Vision India 2020 is an entrepreneurial utopia, as well as a personal and intellectual futuristic autobiography.
"If I could help my country evolve, what would I do?" Sramana asks herself as a premise of the book. She starts with her life-story, which took her from India to Smith College, MIT and then, Silicon Valley, and then projects herself ten years down the road, describing how India has evolved into a state-of-the-art, modern country. It all changed with a stronger educational system (an MIT India, an effective K-12 teaching methodology, or Harvard Medical School India) and incentives to leverage local talents and attract foreigners, with the practical applications of new technologies, the revamping of the country's infrastructure as well as an optimal and creative utilization of its vast natural resources, its sophisticated human and cultural heritage.
Vision India 2020 is not a fairyland, but the description of a new present based on an extrapolation of capabilities that are at our disposal today. In 2008, Sramana saw the potential of Energy Discovery Inc. (ERI) when her husband, Dominique Trempont, joined the board of this company founded by a Norwegian Entrepreneur, H.P. Michelet. At a time when humanity faces a global water supply crisis, is it beyond common sense to think that desalinisation plants along the coast of Orissa should provide water to the South Indian states? So much smarter than diverting rivers from the Himalayas! Is a "Doctor on Wire" telemedecine franchise for rural India an odd fabrication of the mind? The concept is here today. It's not a stretch. It's a matter of scaling with a purpose or simply applying what we know today. What prevents an entrepreneur from creating Zen retreats similar to the one at Tassajara in California amid the rice fields of Bankura? Nothing.
I liked this book for many reasons, but here are some of them:
1) It is well written: India is so vividly pictured that it's hard to think that it's not yet real.
2) It's a passionate plea of a woman from India to a country that she loves. Her life today is definitely international. Most of what she loved in her childhood is gone with the mango orchards of her grandfather in Rajarhat, but she is not trying to resurrect the past. She wants her homeland to exceed her dreams.
3) It's a great entrepreneurial message: It's any entrepreneur's responsibility to change the world for the better. While nostalgia sounds great, expanding the world of what's possible is ten times more exciting.
4) It's courageous: Most prospective books distill pompous predictions without taking the risk of talking implementation and telling you how things can look in practice. Experts on the future of India undoubtedly produce remarkable documents. Sramana has the guts to describe her personal vision as if it were reality with no jargon.
Finally, it's a great book to reflect about what history is about. We are all familiar with the difficult transition from a pre-industrial stage to an industrial age, and basically since the early eighteen hundreds, every single country has followed the same patterns and generated the same by-products, i.e. the same ecological and human disasters. What Vision India 2020 contemplates is a way to cut short the mess created from the first stages of massive industrialization in the digital age. As Sramana puts it optimistically: ""It is the entrepreneurs, and the entrepreneurs alone, who wield the most potent weapons of mass reconstruction. To build markets; to build nations; to build worlds."
3 of 3 people found the following review helpful.
A feel-good book
By Anusuya Chatterjee
Vision India 2020 is a collection of ideas on entrepreneurship in India. This futuristic retrospective book outlines strategies and ways to turn entrepreneurial dreams into reality.
The growing powerhouse India needs to churn out more innovative solutions in different sectors to sustain its economic growth. This book provides solution and hope to some of the important areas of concern:
Technology
Infrastructure
Rural and slum development
Healthcare
Lifestyle Brands
Entertainment
How is this book different from its peers?
Most other books on business provide prospective solutions. This book is in retrospect. Sramana Mitra assumes that we are already in 2020 India. In that case, she does not have any doubt that we have already treaded through the unsolved mysteries.
The author provides hope to millions of pseudo-entrepreneurs in India. It's like just get on your feet and reach your dreams. The author blends her own life-story with prospective entrepreneurial ventures. It might be a little difficult for people from other backgrounds to relate to that, but coming from similar cultural background, I never felt awkward.
What is so good about this book?
Immaculate writing style: There was never a dull moment and I was fascinated with the flow of the writing. The ideas were so wonderfully knitted together that I was sometimes confused that it is futuristic and not already existing.
Innovative ideas: The book provides new ideas to become an entrepreneur. Sometimes you might feel that this is not something new but people had talked about it before. But what is innovative is that these mundane unrealistic ideas had been incarnated in this book as realistic.
Solving the jigsaw puzzle: At times, we all come-up with bits and pieces of ideas. The problem is that we don't know what to do with them and soon find them lost in our busy daily schedules. This book brings in together all aspects of our ideas to solve the puzzle. It is very comprehensive and connects without much stress different stages of production.
Dreams may actually come true: It is a journey where like many other Indians, the author dreams of a better, more productive India. However, we all dream but don't think how to make that realistic. The author has very nicely paved the way for that transition. Her ideas are sure to boost more entrepreneurs and small businesses in India, a requirement for keeping the economy vibrant.
5 of 6 people found the following review helpful.
5 stars for Patriotism, Optimism, Creativity; 2 stars for Credibility, Readability
By Smith's Rock
This unusual book is genre-clastic (a smasher of genres). Part contemporary and near contemporary Indian history, part futurist speculation, part science fiction, part biography, and part business seminar, its uneasy wedding of categories results in a book that will appeal to a select few, but will represent genius to that narrow sector with whom its passionate message will resonate.
The message? The message is that India, laboring though it is under a sketchy infrastructure, poverty-induced inadequacy of health and education, and struggling environmentally and socially under the burden of a population of about one billion (some of its slums would rank as a city in the top ten in size in Europe and the U.S.), is not without hope or potential. Far from it, argues author Sramana Mitra. Not only is there hope, but a beckoning potential to become the world's most vibrant economy and nation. Does is sound as though Mitra dwells in a land of the fantastic, a place populated by seductive but illusive economic sirens? Possibly, but Mitra's educational and business credentials make it wise not to dismiss her out of hand.
Mitra breaks India's problems/areas-for-opportunity into six broad categories: technology, infrastructure, rural and slum development, healthcare, lifestyle brands, and entertainment. Under these categories, Mitra proposes a total of forty-five solutions. Each solution is the description of a new company that evolves to either meet a need (healthcare, education) or an opportunity (utilizing Indian products/agriculture) for tremendous business growth. Mitra's proposals are succinct (rarely longer than 3 pages in length), often linked to real world companies that exist in 2010, and innovative. Borrowing and leveraging "brand" power from institutions like MIT and Harvard Medical School in some cases, creating whole new brands in others, Mitra appears to see no obstacles that aren't begging to be surmounted. Her energy is infectious, her mind lively and creative, and her enthusiasm for the nation of India is unbounded.
Flaws? Mitra's solutions to India's problems are all business solutions. While few would deny that a thriving and well-planned economy can be whoppingly good for social ills, others would argue that a well-functioning legal system, a low prevalence of bribery, a society that has enough homogeneity to prevent relatively frequent and very often fatal religious and/or political rioting, and enough internal stability to attract external investment, are the true building materials that allow a sturdy scaffolding for business to be erected. Not a philosopher, Mitra's Vision India 2020 speaks not at all to internal reform, the same sort of reform that is currently daily in U.S. headline news (healthcare reform, financial reform, with environmental reform in the on deck circle).
A long time admirer of India, with an extended trip to the world's largest democracy on my life list, I was fascinated and encouraged by Mitra's ideas. As someone that reads widely and in significant detail about India, I have trouble reconciling the magnitude of the problems facing India with the unlimited optimism of an almost purely business based set of solutions. As a long time sci-fi fan (after all, this IS written in the future), I'm not at all sure why Mitra didn't write this as a non-fiction book that proposed the same solutions that she wrote in fictional form. For me, it would have lent the book more credibility than the awkward fictional/non-fictional chimera that resulted. A non-fiction approach would be a road map; the approach used left the proposals, literally, in the world of fiction.
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