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Introduction to the Music Industry: An Entrepreneurial Approach, by Catherine Fitterman Radbill
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Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses in the world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry’s future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, discussion questions, collaborative projects, case studies, hands-on activities, and inspiring stories of actual music entrepreneurs. The textbook’s companion website provides multi-media content, study guides, and an instructor’s manual with lesson plans and suggestions for assessing students’ work.
This book will be beneficial to students who want to learn the basics of the music industry and be involved in some way, whether a professional working in support of artists, or an artist trying to launch his or her performing career.
- Sales Rank: #1099161 in Books
- Published on: 2012-08-26
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .40" w x 7.40" l, 1.10 pounds
- Binding: Paperback
- 288 pages
About the Author
Catherine Fitterman-Radbill is the Director of the New York University Steinhardt School’s Undergraduate Music Business Program.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Bought for class, but...
By J mitch
I had to buy this for a university course, but I found that this book has a TON of helpful information for anyone that is starting to be interested in the business side of the music industry. Even if you are just a solo artist that wants to make a little extra money by putting your music up online to download, read this book--you may read something that can help you make more money off of your investment! :)
0 of 1 people found the following review helpful.
Seems to be written for below college level
By Amazon Customer
Seems to be written for below college level
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