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Grunge, Nerds, and Gastropubs: A Mass Culture Odyssey (Kindle Single), by Kevin Craft
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Grunge, Nerds, and Gastropubs: A Mass Culture Odyssey examines some of the most memorable pop culture phenomena of the past two decades and highlights the innumerable and often veiled threads which connect them.
Ever wonder why glum rock à la Nirvana became popular in the immediate aftermath of the Cold War, or why gastropubs that serve organic kale have replaced all-American chain restaurants like Applebee’s as the trendy dining establishments? Can the tennis rivalry between John McEnroe and Björn Borg shed light on the type of sadness intrinsic to success? And what’s the connection between the music of the bands Weezer and the Presidents of the United States of America? (Hint: It has to do with the difference between pretending to be nerdy and actually being nerdy.)
Grunge, Nerds, and Gastropubs: A Mass Culture Odyssey answers these questions and explores how one trend—say, the marginalization of indie rock—relates to another—like our society’s growing interest in organic food—largely due to the social contexts in which they occur. As a writer for publications like The Atlantic, Salon, Slate, GQ, and The Washington Post, author Kevin Craft has moonlighted as a craft spirits connoisseur to better understand why foodies obsess over “authenticity,” and spent sleepless nights pondering the tragic link between the Dave Matthews Band and doofusy frat bros, all for the sake of identifying the latent connections between disparate bits of mass culture and figuring out if these connections matter.
Grunge, Nerds, and Gastropubs: A Mass Culture Odyssey is a book that’s edifying, fascinating, and downright hilarious, and it will take readers back to the decade when people listened to Smashing Pumpkins albums alone in the dark.
- Sales Rank: #360979 in eBooks
- Published on: 2015-04-10
- Released on: 2015-04-10
- Format: Kindle eBook
Most helpful customer reviews
5 of 5 people found the following review helpful.
Voice of a ... nevermind
By Matt Frantz
Maybe it hit me at just the right time, but I really enjoyed this collection of observations about the 90's. Incisive musical commentary, and great tie-ins to modern trends. The homage to Philip Roth sealed the deal.
2 of 2 people found the following review helpful.
Excellent & Interesting Book, even if you don't like Smashing Pumpkins
By Cliff Hays
This was a very interesting sociological analysis of American mainstream culture from the early 1990s to now, with a particular emphasis on music's place in that culture. The uniqueness of the all-too-short grunge era is placed within a larger context of history (both American and musical) and a greater understanding of what led to it is thereby accomplished. Admittedly - as some other reviewers have pointed out - the author's love of Smashing Pumpkins is extreme, so if you like that band a lot you will definitely enjoy reading about them here. And even if you don't like them you can just skip a few paragraphs and you'll be fine. Some of the high points of this book for me were:
- an eye-opening side-by-side comparison of the release patterns of Smashing Pumpkins and Nirvana [let me just say they have far more in common than you realize]
- a hilarious and spot-on examination of the authenticity of the nerdiness of the members of Weezer versus The Presidents of the United States of America
- an intelligently expounded theory on why chefs are essentially the rockstars of today
Regarding this last point, have you ever wondered why food culture and subculture is so prevalent now? Why there are seemingly a gazillion "options" for any particular foodstuff you want to buy? Why there are now people who call themselves "foodies"? Why modern day "rockstars" are basically chefs on Food Network rather than being actual rock stars on MTV? Well . . . this book goes a long way toward answering these and other questions.
Definitely a well-written and interesting read, especially for anyone who lived through the early nineties. I highly recommend it!
6 of 8 people found the following review helpful.
Alternate title: "Landlines, LFO, and Liverpool"
By Jason A Smith
This was a fantastic read. If you're an upper-stage millenial/cusper/whatever you want to call yourself other than what your are, which is OLD, then Craft is right in your wheelhouse. He appears to be the leading voice among the emerging early 80s class of "when I was your age" nostalgia junkies, and I love every minute of it. Side note - can I buy that quinoa button with Amazon prime?
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